Service

Innovation Management

Foto collage on the subject of innovation management and innovation support

Would you like to know how future users feel about your product before its launch onto the market? A test with test persons can illuminate all aspects you are interested in. Which elements in a display are perceived first, how do the driver and passenger utilise vehicle infotainment during navigation? How do users experience comfort and usability of components and vehicle functions? Would you like to know how future users feel about your product before its launch onto the market? A test with test persons can illuminate all aspects you are interested in. Which elements in a display are perceived first, how do the driver and passenger utilise vehicle infotainment during navigation? How do users experience comfort and usability of components and vehicle functions?

We recruit persons from the target group of your product. The test persons receive virtual tasks which have to be solved with your product. For this purpose, we create an environment for the test persons, which is as realistic as possible. During the test, the test persons are observed and interviewed by experts. Specific optimisations are derived from the results. This will assist you in the context of your product development. We furthermore conduct user experience tests to optimise your product also in view of the user experience. Test persons from your target group will be observed and questioned as early as during the purchase of your product and in the process of the subsequent usage.

At the same time, our experts conduct a market analysis. Following this, you will receive from us suggestions as to how the user experience of your products can be expanded.