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How the sense of smell affects the car interior

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Experts from the automotive industry met in Shanghai on July 26 and 27 to discuss the latest developments in vehicle indoor air quality (VIAQ).

How should or may a car smell and which standards must be complied with? This year's workshop "Emissions and Odor (VIAQ)" answered key questions and highlighted consumer needs. Participants were brought up to date with OEM requirements, standards and legislation concerning emissions and odor.

In addition to the technical aspects of identifying and reducing VOC emissions, the speakers focused on the analysis of consumer odor perception and the differences between Europe, the US and China. To clarify these differences as well as discrepancies between OEM specifications and consumer evaluation, J.D. Power and imat-uve are going to set up a joint project study. Dominik Hilboll and Jiang Peng of J.D. Power introduced the concept. Americans and Europeans like the "new car smell". Chinese consumers, on the other hand, find the smell of new plastics or leather rather unpleasant and prefer a neutral smell in the interior or scenting systems.

The participants of the workshop briskly engaged with questions and remarks. The evaluation of the participant survey showed that 83 percent found the event outstanding, of which 50 percent rated "Excellent" and 33 percent rated "Great". The selection of speakers and topics was also rated with top marks.

Information about further workshops in 2018 can be found on the event page.

Photos: Michael Ryan

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